jay z site image copy.jpg

fuel your growth

Strategy | Revenue | Marketing | Partnerships | New Business

 

Why Crossfade?

Authentic connectivity with expertise, experience, empathy, execution

We live up to our promises and make actual impact on your business. 


Our clients tend to be in one of these three categories:

https___blogs-images.forbes.com_larrymyler_files_2016_10_techstartup_700px.jpg
CreatorsNY7.jpg
IMG_2679.jpg

Technology Startups

We function like the C-suite for hire that you can't yet afford (and our job is to help you fire us as soon as possible) 

We quickly help you craft the best approach towards securing new business partnerships. Data-driven insights lead to actionable strategy and positive execution. 

Creators

You want to optimize your output and make more money with your content and overall digital strategy.

We see tons of deal flow from innovative entrepreneurs. We are connected to big media, big brand, and big agency.

We've been on all sides of the negotiating table from major labels to indies, startups to global enterprise. Brands and agencies of all sizes.

Brands & Media Companies

Nothing engages your audience more than new technologies and pop culture experiences. The challenge is that navigating talent, tech, content, and rights issues is often a nasty gnarly headache.  

We're obsessed with curating great talent, content,  and the right tech to support the activation that lights up your audience


 

What We Do

Marketing, New Business Partnerships, Sales, Licensing, Media Buying
Global Business Development
Strategy + Activation

528165858_60aa1608f3_b.jpg

Revenue Growth, Marketing, Strategic Partnerships

We have unique access to top decision makers in media, tech, brand, venture capitol, and beyond. That said, it's never enough to just have access. Our team's experience and expertise helps shortcut the process via smart discovery and by crafting the right go to market approach towards closing more high quality deals.

New Business Development

We have access. We have expertise.


We've negotiated software, content, talent deals, partnerships, sponsorships, and licenses with the world's biggest & best known companies in music, media, culture, streaming entertainment and beyond.

business-development.png
digital-innovation.jpg

Strategy + Innovation + Activation

Everyone is looking to grow their business ....but often companies feel stuck and uncertain how to pivot. We help you find your muse and get your mojo workin'. We excel at creative brainstorms within a business growth framework.


We adjust our process to fit the team we are working with in order to help you assess your strengths, identify the white space for growth, setup a framework for positive innovation, and then help you take it successfully to market.

 

".... a founder's best friend. His ability to add value to any startup is matched only by his generosity of spirit. Aside from being a talented connector/advisor/domain expert, Jon is a remarkable human being. If he is willing to join your team, don't think about it. Just turn to whatever god you believe in and thank him for sending Jon your way. "

from the founder and CEO of Boatyard.com

Nathan Heber
CEO Boatyard.com

Jon was a critical advisor/investor to CrowdAlbum and to me as CEO including:
- crafting overall business strategy
- building empathy for our core clients (artists and their teams)
- building our user (artists, etc.)
- corporate development strategy and deals (fundraising, M&A, etc.)

I really enjoyed working with JV and think any company that can get him involved is extremely lucky."

from the founder and CEO of CrowdAlbum (acquired by Spotify)

Tracy Chan
Head of Twitch Music

"I am fortunate enough to experience first hand the exceptional caliber. Extremely strategic, highly and deeply connected across the media and entertainment industry, nothing validates my recommendation like meeting people that know Jon for longer than I do. Jon has exceptional drive and always meticulously align strategy with people and organizations we meet. Jon is the type of guy that forces you to become better every day by being a powerful role model."


from the former head of sales at Radian6 and Affinio

Michel Chiasson
CRO/Sales Head

 

The Crossfade Crew

Crossfade Partners is an exceptional grouping of entrepreneurs, company builders, team builders, mentors, and connectors with real access and true expertise. We’re committed to driving value to our partners first.


We believe that data-driven insights lead to killer strategy, and smart strategy enables remarkable, executable, sustainable growth plans when you go to market.


We understand the value in both sizzle and steak, the show & the business. In balance and target focus.


Here are a few of the partners we've done deals with:

Google | You Tube | Samsung | Apple | Spotify | Amazon | Verizon | Twitter | Facebook | AT&T | Adobe | Pandora | Universal Music | Sony Music | Warner Music | Kobalt Music | Pepsi Co | Mastercard | Lionsgate | R/GA | Sprite | Absolut | ABInbev | LiveNation | AEG | RocNation | CBSi | Hearst | CondeNast | General Motors | Mastercard | R/GA | McCann | Frukt | Cadillac | Emmis | Marine Max | 

Many others

jv headshot small copy.jpg

Jon Vanhala - CXO/Founder

JV is a tenacious, creative coalition builder & strategist who seeks and finds the best ways to get to market, light up your targets, and close more deals. A natural connector, coach/player, leader/wingman. He's equal parts data driven and creativity driven. Jon's been head of digital for the largest record label on the planet, and has helped the earliest of early stage startups. He grew up a performing musician, spending 20k+ hours practicing, rehearsing and drilling on improvisation within a framework. He sits on the Board of Affinio & Boatyard.com, the Board Of Trustees at Museum Of Pop Culture, advisor and angel to multiple startups including Boatyard.com, Strobelabs (Acquired by Ticketmaster) and Crowdalbum (acquired by Spotify), indie.ninja, and many others


Currently focused on quality music (always), consumer insights, segmentation, marketing automation, content management & metadata, more. 

Logo-Web-Centered_edited.jpg

Partners & Advisors

Bill Campbell: Global Business Development, Licensing, Negotiations (NYC) (Universal Music, Sony Music, too many startups to list)


Erin Yasgar: Brand Strategist, Marketing Analytics, Digital Media Buying and Planning (Los Angeles)


Robert Neal: C-Suite in enterprise & big data software. Startup Mentor, Strategic Partnerships. Co-Founder at East Valley Ventures.

 

Client Partner Highlights:

impact + uplift = #clienthappiness

We connect our clients to the biggest industry names on the planet

1606914550638.jpg

Prescient

download.jpg

Signal Fox

affinio-1_edited.png

Affinio

sale_163163_primary_image.jpg

Starchive

0.png

CultureSonar

GGLogo_NBNB.png

Groove Guild

museum-of-pop-culture-logo-5-HR.jpg

Museum Of Pop Culture

Boatyard-logo.jpg

Boatyard.com

unnamed.png

Strobelabs

nVA2UJB__400x400.jpg

Indie.Ninja

SLD-Inline-01.png

Silver Lake Digital

2442036_UMG_logo (1).jpg

Universal Music Group

dr-logo.png

Digital ReLab

Where-Hip-Hop-Lives.jpg

Where Hip Hop Lives

Screen Shot 2019-08-15 at 9.16.20 AM.png

Paint.one

Emmis_Communications_logo.jpg

Emmis Communications

crowdalbum-default.png

Crowdalbum

Shift_Logo.png

Shift Energy

inception-vr_f13b1897-95fe-11e6-82c9-c9f1a497b395.png

Inception VR

Screen-Shot-2014-08-21-at-6.37.28-PM.png

Klink

TNB2579_AngamaMasterbrand_LogoRGB_2883x1026x72.png

Angama

spotful-cover.png

spotful

Sony_Music_2009.png

Sony Music

rocnation.jpg

RocNation

imgres.png

LISNR

WMG_logo_PMS.png

Warner Music

UFQWAq5R_400x400.jpg

East Valley

verve2.jpg

Verve Records

imgres.jpg

Atlantic

UMG_Logo_DefJam.png

Def Jam Recordings

hot97.jpeg

Hot 97 (Where Hip Hop Lives)

YwMsIPSp.png

Thesis Ventures

MSALogo-360x179.gif

Music Startup Academy

collectors_cafe_main.jpg

Collector's Cafe

Music_Biz_Side_FINAL.jpg

Music Biz Association

Client 2

Stealth (multiple clients)

 

evolution | change | innovation

Why Crossfade ?

​A Crossfader is a transition tool used in film, tv, and music production. Used as a verb (used with object), cross-faded, cross-fading.

1. to fade out (an image or sound) while simultaneously fading in a different image or sound.

2. a transition from today's status quo to a better new and better tomorrow.

At Crossfade Partners, we love disruptors and disrupting, yet understand that positive change at a large scale is often more about tenacious evolution than instant revolution. ​

 
 
IMG_2679.jpg

Contact Us!

Our home base is New York, NY and partners located in Los Angeles, London, Miami. Nashville

  • LinkedIn
  • Twitter

Thanks for submitting!