Clients & Advisory
Prescient AI
MarketPulse IQ
Starchive
Fanbase
Artistory
Sonic Lens
Emmis / HOT 97
Shift Energy
SoStereo
Exits
CrowdAlbum
Acquired by Spotify
Strobe Labs
Acquired by Ticketmaster
Klink
Acquired by Delivery.com
Boatyard
Acquired by MarineMax
Affinio
Acquired by NowVertical
Music Industry Partners
UMG
SME
WMG
Roc Nation
Red Light Management
HYBE America
Crush Music
Left Right Management
And More
Partnership Highlights
Starbucks
Samsung
Apple
Amazon
Mastercard
Nike
Cadillac
Diageo
Disney
Netflix
Everyone Needs Growth.
We Help You Create It.
We make the introduction. Then we make it pay off.
Four Ways to Work Together
Leadership Coaching
Sharpen how your leaders decide, pitch and lead.
Growth Strategy
Choose where to grow and how to win there.
Fractional CMO
Senior marketing leadership, accountable for revenue.
Partnerships & Execution
We open the doors, close the deals and do the work.
What Leaders Say
"JV makes everyone around him even better."
Steve Bartels, Former CEO, Island/Def Jam Music Group.
"A founder's best friend. Jon Vanhala's ability to add value to any startup is matched only by his generosity of spirit... If he is willing to join your team, don't think about it."
Nathan Heber, Founder and CEO, Boatyard.com (acquired by MarineMax)
"Jon Vanhala was a critical advisor/investor to CrowdAlbum and to me as CEO... I really enjoyed working with JV and think any company that can get him involved is extremely lucky."
Tracy Chan, Founder and CEO, CrowdAlbum (acquired by Spotify)
Meet Our Partners
Plus an elite network of specialists we bring in as needed.
Bill Campbell
Barefoot Media
Global music licensing and business development
Thursday Farrar
SAG-AFTRA / AEA
On-camera and voiceover talent, plus coaching to make your leaders camera-ready
Andrew Damon
Databae
Data strategy, integrations and agentic workflows
Erin Yasgar
Silver Lake Digital
Paid media optimization
Marco Vitalli
Sonic Lens
Sonic identity systems for brands
Al Risi
Groove Guild
Music supervision
How Do You Crossfade Your Business?
That's how you separate from the pack.
01
Be Remarkable
Give people something worth talking about, then give them a reason to tell a friend.
02
Bring Taste and Tenacity
Effort gets you in the room. Judgment decides how well you play once you're there.
03
Build Flywheels, Not Walls
Use change as fuel. Every win should make the next one easier to land.
04
Your Audience Is Not a Monolith
Your core is your launchpad. One size never fits all.
Rapid EvolutioN
by Design.
Growth Built TO Scale.
The name started when label leaders were afraid to move from physical to digital. A crossfade is how you get from one era to the next without losing your business.
That is still the job: positive disruption, built around what already works and aimed at what's next.
Jon Vanhala, Founder, Crossfade
Jon built Crossfade to help founders, creators, and brands go further than they could alone. He brings the access, strategy, and hands-on execution to get them there, backed by a career spent helping builders and creators thrive.
Selected Work
Case Study One
Placeholder case study description. Content coming soon.
Case Study Two
Placeholder case study description. Content coming soon.
Case Study Three
Placeholder case study description. Content coming soon.